Retailer and multi-level marketer K-Link International Sdn Bhd will continue to strengthen its foothold in Indonesia, and at the same time expand its presence internationally.

The company has over 2.5 million members, with two million of them in Indonesia, its biggest foreign market contributing 60 per cent of the total group revenue.

“Indonesia is definitely by far our largest market to date but we hope to gain high recognition in other parts of the world as well,” said K-Link Indonesia president Datuk Radzi Saleh.

He said K-Link aims to record monthly sales of RM40 million or double-digit jump in Indonesia by year-end. So far, the company has reached 14 per cent.

He said the company regards the Asean market as the launching pad for forays into the Asian Pacific and world markets.

Radzi said K-Link has successfully captured markets in Singapore, Brunei, Thailand, Indonesia, Philippines, India, Taiwan, Hong Kong, Australia, Nepal, the US, Middle East, Africa and Europe, among others.

He said the company has presence in 40 countries at present but hopes to expand and penetrate at least 100 countries within 10 years.

“This number is increasing, and we set our target to capture a new market, in a new country, every month,” he told reporters when met here recently.

K-Link celebrated its 11th anniversary at Sentul International Convention Centre in Bogor, West Java, recently.

The celebration was attended by thousands of members throughout K-Link Indonesia distributor network in various countries.

Radzi said in efforts to further strengthen the brand and boost sales in Indonesia, K-Link has invested some RM100 million on K-Link Indonesia’s 25-storey building headquarters.

Another RM100 million investment has been set aside for a factory and warehouse in Bogor, West Java.

“In fact, K-Link is relocating its factory and warehouse operations to Indonesia from Malaysia and it will become the group’s main hub to expand in the Asean region,” he said.

Radzi said in the future, it will focus on core business expansion and production support of food supplements, drinks and health products in Indonesia.

“We want to produce best-selling products like those based on Chlorophyll and Spirulina, with production of six million bottles a year before increasing it to 15 million bottles per annum,” he said.

K-Link International has been in Indonesia since 2002. Its products are also certified as syariah-compliant by Indonesia’s religious authority, making it the only direct-selling firm with such certification.

The company, through its multi-level marketing, distributes products from health food and drinks, personal and body care to car care.

“We will boost our product range in the future to make our brands more appealing to the general market,” Radzi said.–BTimes